The cult trend spotters have spoken, and they have declared 2016 the Summer of La Croix.
Whether it's Internet nerds reveling in the highly specific pamplemousse-flavor meme community, or Brooklyn residents having a religious moment at the real-life wall of La Croix at the new Williamsburg Whole Foods, the sparkling water is truly having a moment.
now that I've seen it with my own eyes I can tell you that the la croix situation at the wburg whole foods is nuts pic.twitter.com/mt8hghjsua
— Aminatou Sow (@aminatou) July 27, 2016
At least one man, Rakeem, was inspired to turn his devotion to the carbonated concoction into a nearly-three-minute jam that get at the essential truths of our fascination with the drink, sips of which we hope will make us a better, nobler human: "I know it's only carbonated water/Sometimes I wish I were Beyonce's daughter."
And those eyebrows are truly, as they say, on fleek.
[h/t Daily Dot]