The cult trend spotters have spoken, and they have declared 2016 the Summer of La Croix.

Whether it's Internet nerds reveling in the highly specific pamplemousse-flavor meme community, or Brooklyn residents having a religious moment at the real-life wall of La Croix at the new Williamsburg Whole Foods, the sparkling water is truly having a moment.

At least one man, Rakeem, was inspired to turn his devotion to the carbonated concoction into a nearly-three-minute jam that get at the essential truths of our fascination with the drink, sips of which we hope will make us a better, nobler human: "I know it's only carbonated water/Sometimes I wish I were Beyonce's daughter."

And those eyebrows are truly, as they say, on fleek.

[h/t Daily Dot]


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