In the grand tradition of generous real life celebrities like Taylor Swift, 21 Savage, and Nicki Minaj, virtual influencer Lil Miquela has announced she's giving away $4,500 to one lucky follower so they can pay off their student loans a little quicker. Because "we stan education!"
Miquela's giveaway is actually a promotion for her new single "Money," which comes complete with animated video and autotuned generic Ariana Grande-lite chorus. The CGI model partnered with music social network Tunespeak to run the competition, and those who enter agree for their information to be shared with artists and record labels who may send them personalized marketing messages.
Dystopian? Yes, especially considering $4,500 will barely make a dent in the average college graduate's loan of $29,800. According to Student Loan Hero, Americans owe over $1.56 trillion in student loan debt, spread out among about 45 million borrowers.
Of course, Lil Miquela's seeming lack of awareness about the cause she's promoting — America's severe college debt crisis — just makes her a typical influencer with a sponcon deal. She gets more realistic by the day.