Les Girls Les Boys, the gender fluid streetwear/underwear brand launched last year by Agent Provocateur founder Serena Rees, is known for offering alternatives to mainstream visions of sexuality.

This year for Valentine's Day, the forward-thinking brand explored an alternative approach to the holiday known more for its commercialism than true romance with Shell, a video project that's as gritty as it is sexy.

"Shell explores themes of love and intimacy. The things we allow closest to our skin are the things most important to us," Osbourne said.

See the film, below, and shop the brand here.

Image courtesy

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