photo via Angela Pham / BFA

Lady Gaga may be known for her glittery looks and over-the-top pop persona, but her new video for "Till It Happens To You" takes on a much more somber approach -- serving as a PSA against the all to real and oft-ignored issue of campus rape

A heart-wrenching power ballad with a touch of Gaga's signature glam rock influence, the video itself is equally as haunting. Directed by Thirteen director Catherine Hardwicke, it's a regal, cinematic black and white video that emphasizes how you can get help -- with a portion of the proceeds going towards helping survivors. Well done, Gaga, well done.

[h/t Stereogum

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