The blue jean is back in a big way, and no city celebrates its triumphant return with as much enthusiasm as L.A, epicenter of laid-back glamour. Case in point: a leisurely daytime extravaganza to celebrate the launch of ultrachic denim line Post’age at RonRobinson | Fred Segal. The event had a little something for everyone, with styling tips from celebrity stylist Joey Tierney, an in-store photobooth, complimentary makeovers by Lorac and Bumble & Bumble for anyone needing a fix-me-up, and Pom mixed drinks for anyone needing a pick-me-up. In attendance were denim enthusiasts Jaime Pressly, Miss California Tami Ferrell, a bunch of cute boys and no less than three little fluffy white dogs (and yes, if you must know, they all looked exactly like their owners). All for the love of pants!
Photos by J. Everette Perry