Kim Kardashian West is a marketing master of controversy who knows just how to get us all talking. So here we are again, this time with a photo KKW shared on Instagram that shows the reality mogul semi-topless in the mirror. Pretty run of the mill stuff, except that North West apparently took the photo.

📸 by North
A post shared by Kim Kardashian West (@kimkardashian) on Feb 8, 2018 at 8:44am PST

Unsurprisingly, people freaked:

Others pointed out that while the optics of the photo were provocative, there's nothing strange about a four-year-old seeing her mother change.

Image via Instagram

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