Beauty

Kim Kardashian Channels Donatella Versace for KKW Beauty

Kim Kardashian West is an entrepreneurial force. In the past couple of months, the reality star and burgeoning lawyer has dropped several campaigns and new beauty products. And now, weeks before the end of summer, the 38-year-old is launching a new makeup line, she announced on Instagram.

The Mattes Collection features a range of matte formulas for eye shadows, lip liners and lipsticks. The line is being launched in two smaller ranges called Matte Smoke and Matte Cocoa, all dropping at the same time.

"I get a lot of my makeup inspiration from the 90's and love how nostalgic this entire collection is," Kardashian West wrote on Instagram. "The collection features 2 10-Pan Eyeshadow Palettes, 6 Lipsticks in a brand new matte formula, 6 Lip Liners, and 5 Eyeliners. Matte Smoke & Matte Cocoa are two entirely different color ranges, so there are so many looks you can create with this collection."

The beauty mogul also made certain to hit home the dominant '90s theme throughout the campaign photos, where she's seen sporting a matte black smoky eye, a brown-nude matte lipstick, a French manicure and a beauty mark under her left eye. The KUWTK star also recreated an iconic Donatella Versace look, where she appeared wearing a strappy black belt dress first seen on the designer in the '90s.

Reminiscing her time experimenting with makeup in the '90s while growing up, Kardashian West wrote on Twitter: "I used to wear this burgundy lip all the time in high school! These are the new matte lipsticks and liners for the matte cocoa collection"

The Mattes Collection drops August 16th and will be available for purchase on KKWBeauty.com starting 12 PM PST/ 3 PM EST.

Photo via Instagram

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