"With #NurtecODT I dared to reimagine life with #migraine," Khloé wrote, before mentioning that the most common side effect was nausea. "From launching new businesses to spending time with family, I'm dreaming BIGGER & so are others."
And while some used the accompanying hashtag to jokingly ask whether the drug was a "bronzer" or "image editing software," according to BuzzFeed News, a number of online critics also argued that Big Pharma was crossing a huge ethical line by getting influencers to push their drugs on the public.
"Celebrity sponsored drugs is a big no from me," one person wrote alongside the #NurtecODT hashtag, while another said that, "'Celebrity' endorsement of drugs is a step waaaaay to far."
Not only that, but as other commenters noted, this particular marketing move was especially concerning given that the meds could potentially be an expensive out-of-pocket cost for many Americans.
After all, as one Twitter user wrote, "A promoted ad for migraine medication featuring Khloe Kardashian appearing on my tl at 3 am is the best explanation of the American healthcare system I can possibly give."
a promoted ad for migraine medication featuring khloe kardashian appearing on my tl at 3 am is the best explanation of the american healthcare system I can possibly give https://t.co/w5QpNE9AFj