photo by John Salangsang/BFA

Ellen has officially gone into e-commerce with the opening of her clothing/lifestyle site, ED By Ellen Degeneres -- which I'm 90% sure is a front for J. Crew, because yaaaas, late capitalism!

Featuring an classic prep-chic line of comfy knits, seersucker jackets and laid-back tees, it's pure Ellen Aesthetic� to the core. You can also deck out your home in accompanying Pottery Barn-perfect linens and serveware that a "charger cat" painted on it. And to add to the easy-breezy L.A.-ness of it, there ere are even linen coasters with hand-painted kale leaves on them.

Best of all, it looks like Ellen's good friend Kanye West is down.