John Varvatos Captures the Long Open Road in New Collection
BYPaper MagazineMar 11, 2022
John Varvatos has long been known for his rock ’n’ roll aesthetic and musical influences, so it’s only fitting that the latest collection captures the laid back rocker spirit of the brand out west — all the way out to the California desert, to be exact.
For Spring 2022, the brand was inspired by the long open road and the lone traveler, resulting in earth-bound tones and textures; natural hues like dusty browns, burnt clays and stone grays; and fabrics like blushed suedes, lived-in leather and weathered cotton — all with a touch of their signature hardware.
Other standouts in the collection, which is available to shop now, include t-shirts printed with Miles Davis and Aretha Franklin; rugged, military-inspired jackets; jacquard shirts depicting distorted art; and distressed leather jackets.
The campaign, shot by Cameron McCool, features an eclectic mix of models, some of whom are musicians, including Cezur and Nicola Wincenc, the latter of whom is in an indie rock band called Caverns.
Discover the entire John Varvatos Spring 2022 collection at JohnVarvatos.com.
This article is a sponsored collaboration between John Varvatos and PAPER
Photography and director: Cameron McCool
DP: Amina Zadeh
Models: Nicola Wincenc, Cezur, Ian Weglarz
Styling: Mark Holmes
Hair: Dylan Chavles
Makeup: Natasha Servino
Set design: Eric Vidmar
Production manager: Daisy Robinson
