In our new series, 'In Da Club,' we're sending photographers around to shoot the coolest fashion spotted at the best parties.

We sent Krista Schlueter to Pop Cube, a party hosted by UK-based kawaii-pop label, PC Music, and one of their marquee artists, SOPHIE, as part of the Red Bull Music Academy. Held inside Fort Greene's BRIC House, the party brought the PC Music aesthetic to life and the guests got the memo, channeling the label's signature twisted cutesiness with looks that variously featured animal ears, pastel hair, Tumblr print-style tracksuits and more. Below, we feature our favorite looks of the night and talk to the people behind them.

Pop Cube

Pop Cube

Pop Cube

Pop Cube

Pop Cube

Pop Cube

Pop Cube

Pop Cube

Pop Cube

Pop Cube

Pop Cube

Pop Cube

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Paper People 2020

PAPER People: @nmillz1

Creative direction by Agusta Yr / Styling by Erika Golcher