In our new series, 'In Da Club,' we're sending photographers around to shoot the coolest fashion spotted at the best parties.
We sent Krista Schlueter to Pop Cube, a party hosted by UK-based kawaii-pop label, PC Music, and one of their marquee artists, SOPHIE, as part of the Red Bull Music Academy. Held inside Fort Greene's BRIC House, the party brought the PC Music aesthetic to life and the guests got the memo, channeling the label's signature twisted cutesiness with looks that variously featured animal ears, pastel hair, Tumblr print-style tracksuits and more. Below, we feature our favorite looks of the night and talk to the people behind them.
We sent Krista Schlueter to Pop Cube, a party hosted by UK-based kawaii-pop label, PC Music, and one of their marquee artists, SOPHIE, as part of the Red Bull Music Academy. Held inside Fort Greene's BRIC House, the party brought the PC Music aesthetic to life and the guests got the memo, channeling the label's signature twisted cutesiness with looks that variously featured animal ears, pastel hair, Tumblr print-style tracksuits and more. Below, we feature our favorite looks of the night and talk to the people behind them.
Pop Cube
photo by Krista Schlueter
Pop Cube
photo by Krista Schlueter
Left: Matt, 24, Sociologist
Right: Vince, 22, Artist
Right: Vince, 22, Artist
Pop Cube
photo by Krista Schlueter
Left: Matt Holmes, 21, Photographer and Stylist
Right: Ponibbi, 21, Producer/DJ
"I wore this tonight because it was something that I could dance in." -- Ponibbi
Right: Ponibbi, 21, Producer/DJ
"I wore this tonight because it was something that I could dance in." -- Ponibbi
Pop Cube
photo by Krista Schlueter
Gage of the Boone, 30, Performance artist/party organizer
"I made this outfit and it was simple to wear."
"I made this outfit and it was simple to wear."
Pop Cube
photo by Krista Schlueter
Left: Yelena Perlin, 27, Art Director
Right: Eric White, 26, Photographer (On his look): "Hip dad, cool dad." -- Eric White
Right: Eric White, 26, Photographer (On his look): "Hip dad, cool dad." -- Eric White
Pop Cube
photo by Krista Schlueter
Jen Lu, 31, Art Director
"I just wanted to wear something shiny."
"I just wanted to wear something shiny."
Pop Cube
photo by Krista Schlueter
Tim Nolan, 44, Creative Director
"I just wanted to look good with Jen."
"I just wanted to look good with Jen."
Pop Cube
photo by Krista Schlueter
Bryn Taubensee, 25, Stylist
"I like cheap, shitty things from eBay."
"I like cheap, shitty things from eBay."
Pop Cube
photo by Krista Schlueter
Ida Chelengar, 24, Commercial production and music producer
"I am into all-white looks and I have aqua hair to match my Internet personality."
"I am into all-white looks and I have aqua hair to match my Internet personality."
Pop Cube
photo by Krista Schlueter
Beau Burrows, 26, Director
(On his look): "anagnorisis and perimeters."
(On his look): "anagnorisis and perimeters."
You May Also Like