illesteva Pops Up at Rogan

Yasha Wallin

As a thunder and lightning storm raged on the streets of the Bowery, inside, the Rogan store celebrated spring with a pop-up installation by the sunglass line illesteva. Despite the lineup of soggy umbrellas parked outside, Rogan staffers and guests donned illesteva's 2011 sunglass collection, which incorporates unlikely materials like acetate and bamboo, and sipped fruity concoctions by 42 Below Vodka, almost as if it were weather appropriate. The event was the first in a series of collaborative pop-ups with downtown designers that Rogan is planning for the year. Given the celebratory vibe of last night's event, we're looking forward to the next installation in May, which will feature the instant crowd pleaser -- "a lot of ladies."

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