The minute-long ad features Mirren enjoying a quiet burger and frees (burgers and fries are only quiet with Helen Mirren, btw) and, of course, a bottle of Budweiser.
"I'm Helen Mirren, a notoriously frank and uncensored British lady," Mirren introduces herself, then adds "The collective, we are dumbfounded, that people still drive drunk."
The Oscar-winner goes on to state:
"I'll sum it up like this: if you drive drunk, you--simply put--are a short-sighted, utterly useless, oxygen-wasting human form of pollution; a Darwin Award-deserving selfish coward. If your brain was donated to science, science would return it. So, stop it."
Helen then coos:
"The chances are you're a fun, solid, respectable human being; don't be a pillock (that's British for "a dumb fuckface"). Your friends and family thank you--the friends and family of other drivers thank you; your future self thanks you."
When a Queen-sanctioned Dame tells you to not drink and drive, you fucking listen.