This weekend, while we were watching people in incongruous Halloween costumes make out with each other, our beloved Gucci Mane was working on something big...

Specifically, the creation of Instagram and Twitter accounts for the Choupette to his Lagerfeld, an icy diamond Santa Claus chain named 'St. Brick.' @Stbrick1017 made his social media debut "just laying back on this fur," asking whether "ya hoes been naughty or nice."

He proceeded to meta brag about the size of his diamond earring...

before chilling on Guwop's copy of "David and Goliath" by his favorite author Malcolm Gladwell to sparkle and set the going rate for a Gucci feature (50k according to St. Brick's bio).

God bless us every one.

Splash image: Instagram

[h/t Fader]

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