Following last year's release of her pro-A.I., propaganda-inspired single, "We Appreciate Power," Grimes has officially announced that her fifth studio album is finally on the way.
Last night, Grimes took to her Instagram account to share the happy news. DubbedMiss_Anthropocene, she explained that the concept album is centered around the "anthropomorphic Goddess of climate Change: A psychedelic, space-dwelling demon/ beauty-Queen who relishes the end of the world." She then went on to write that every song on the album "will be a different embodiment of human extinction as depicted through a Pop star Demonology."
Now, she's elaborated on the concept further via a new interview with the Wall Street Journal.And the most interesting tidbit? Reportedly, her goal with the record is "to make climate change fun."
"People don't care about it, because we're being guilted," Grimes told the publication. "I see the polar bear and want to kill myself. No one wants to look at it, you know? I want to make a reason to look at it. I want to make it beautiful." And how does she plan to make it "beautiful?" Well, apparently the album visuals will include "pro-apocalypse PSAs" and a Renaissance-esque portrait of herself eating endangered animals.
Not only that, but she also states that she has plans to kill the Grimes persona via "a public execution," as the project name she came up with in 2009 feels like the opposite of who she is today. Other interview highlights include talk about her new "c"moniker and couple mentions of her beau, Elon Musk.