Goodbye to as We Know It

by Mickey Boardman
[Photo via]

In the years since covered its first runway show in 1999 (Versus Versace, in case you're wondering), it's become the one-stop shop for fashion addicts of all magnitudes. Editors and stylists used it to request looks for shoots. Shopaholics and bloggers logged on to get a front-row view of the latest designs from the biggest names in fashion. Other sites tried to match's blanket coverage but none were ever a serious contender. Today is the last day of as we've come to know and love it, with editor Nicole Phelps posting a goodbye letter on the site inviting fans to migrate to where's archives and future runway coverage will live while the address becomes an e-commerce site.

We'd like thank the site for all the memories and for the full scale democratization of fashion -- thanks to them, the style-starved teen in Iowa had a front row at Marc Jacobs, Balenciaga and Givenchy. They say the only constant in fashion in change but this is one change that we'll find hard to get used to.

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