Supermodel/social media phenom Gigi Hadid and Reebok have offered up the first teaser for their new #PerfectNever campaign together, and it could certainly not be any timelier. In the brief, but poignant clip, the model takes us into the boxing ring with her, where she shows off her mean right AND left hooks while looking sternly into the camera.

Hadid also shared on a message of empowerment on her Instagram, going hand-in-hand with the preview, and the campaign's theme:

This comes less than two weeks after Hadid was assaulted by celebrity stalker Vitalii Sediuk in Milan, who would later go onto attempt assaulting Kim Kardashian, last week; in footage of the unfortunate incident (which was more unfortunately spun by media as somehow her fault) Hadid chases after the coward as he flees following the assault.

Gigi went on to pen an essay on Lena Dunham's Lenny Letter, where she condemned the media's perpetuation of disempowerment of women, and victim blaming.

When my mom first saw what had happened, she texted me the picture of me elbowing the guy and (among other messages of support) said, "Good girl." My mom has taught me the power of my instincts since I was a kid. She'd always be like, "OK. Pay attention to the people who make you feel uncomfortable. I want you to tap into that and be aware of it." I continue to use that intuition with the fashion industry and the people who I have to be around. It usually guides me pretty well. I think it guided me in this situation, too. It sounds cliché to say it, but in the moment, it wasn't heroic to me. It was just what I had to do. It's very touching to me that people see it that way. I know people are put in much worse situations every day and don't have the cameras around that provoke social-media support. I just want to use what happened to me to show that it's everyone's right, and it can be empowering, to be able to defend yourself.


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