Gigi Hadid and Tommy Hilfiger Unveil FW17 Tour Merch Collection
Fashion

Gigi Hadid and Tommy Hilfiger Unveil FW17 Tour Merch Collection

Iconic designer Tommy Hilfiger is collaborating with Gigi Hadid for the third time in a row, enlisting the model's help to co-design his Fall 2017 runway collection. The third Gigi x Tommy range, consisting of fare like trucker caps, jagged crop tops, and sequin-patched hoodies, was no doubt inspired by the fast-rising trend of tour merch spawned by great actual tour merch from artists like Beyoncé and Justin Bieber, whose Purpose Tour merch has become such a big sensation that even items made for his cancelled stadium leg are being sold at H&M.

Hadid and Hilfiger's latest collection will be released in stores and on tommy.com on September 21, right after a see-now, buy-now runway show during London Fashion Week. This follows the duo's fabulously over-the-top carnivals in New York and LA over the past two seasons. Peep the collection's lookbook below.

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Photos: Tommy Hilfiger

h/t: Harper's Bazaar

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