GCDS hasn't just made a splash stateside, the Milanese brand has pretty much blown everyone out of the water. The label already has a host of famous fans, including Dua Lipa, frequent collaborator Teyana Taylor and Brooke Candy, and their campaign launch party in Los Angeles this week seemed the only place to be.
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The event was hosted by filmmaker Nadia Lee Cohen, who also shot the campaign video (screened at the Yamashiro Garden), which showcases the clothes on various models-of-the-moment, following a dark narrative of a party gone wrong before revealing a terrified Pamela Anderson as its climax.
Check out all the images from the party, below, and wish you were there.
Photography: Mark Escribano