One more scoop from todays WWD: The extraordinary British milliner Philip Treacy had finally moved from the head to the toes signing on to design for the masses in his latest collaboration with the British sports brand Unbro where he'll enter the world of activewear design. Treacy has signed on with Umbro (who currently does a fab line with Brit designer Kim Jones) for the next three years to create a line of edgy sportswear and SNEAKERS (yes sneakers !!). What a coup for the company. I can't wait to see the results! Check out this pair of Treacy sneakers which ran in todays WWD.