[UPDATE 11/15/16: Despite a statement clarifying that their pro-Trump statements weren't political per se, it still looks like New Balance will remain the white supremacist's choice of footwear, as The Daily Stormer has now named them the "Official Shoes of White People." The company is currently trying to distance itself from their newfound fanbase, but this doesn't seem to be swaying Daily Stormer founder Andrew Anglin, who told the AP that the website is encouraging its readers and supporters to buy New Balances.]
It's no surprise that emotions have been running high following the American electorate's decision to make Donald Trump President -- but what is surprising is that some people are now protesting Trump's election by destroying their New Balance shoes.
It all started last night with a tweet from the Wall Street Journal's Sara Germano, who wrote that a New Balance spokesperson told her that, "The Obama admin turned a deaf ear to us & frankly w/ Pres-Elect Trump we feel things are going to move in the right direction."
New Balance: "The Obama admin turned a deaf ear to us & frankly w/ Pres-Elect Trump we feel things are going to move in the right direction"
— Sara Germano (@germanotes) November 9, 2016
This quote was soon picked up by a sneaker magazine called Sole Collector, who interpreted the statement as a public endorsement of the Trump -- which then led many users to fuck up their New Balance footwear by binning...
The company has since issued a clarification statement, saying their words were taken out of context, saying that they only meant to support Trump's stance on the Trans-Pacific Partnership deal, which many have speculated he would kill.
"My statements aren't political, this is policy related solely to TPP," Matt LeBretton, New Balance's VP of public affairs, told BuzzFeed. "I've spoken on the record to The Boston Globe and other sources about our opposition to Obama's footwear tax and the TPP."