Florence + The Machine's Music Video for "What Kind of Man" is Intense


After mysteriously teasing a clip called "How Big How Blue How Beautiful," Florence + The Machine have officially announced a new album with the same name. How Big How Blue How Beautiful is out June 2 (Republic) and Florence just released a cinematic video for the first single, "What Kind of Man." Chronicling all the emotions that comprise a relationship, the music video is, in a word, intense.

Florence Welch contrasted the new album to 2011's Ceremonials in a press release:

"I guess although I've always dealt in fantasy and metaphor when I came to writing, that meant the songs this time were dealing much more in reality. Ceremonials was so fixated on death and water, and the idea of escape or transcendence through death, but the new album became about trying to learn how live, and how to love in the world rather than trying to escape from it. Which is frightening because I'm not hiding behind anything but it felt like something I had to do."

Watch the "What Kind of Man" music video, above.

[via Pitchfork]

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