Fashionably Conscious: Gucci & Mary J. Blige Empower Women in Need

Luigi Tadini

On September 16, Mary J. Blige will be holding court at Gucci’s New York flagship to raise awareness and funds for her non-profit foundation. FFAWN (Foundation for the Advancement of Women Now) was created and founded in 2007 by the R&B superstar and marketing pioneer Steven Stroute to inspire women from all walks of life to reach their individual potential through scholarship programs and grants. The evening marks the launch of a limited edition Gucci timepiece and a portion of its sale in the US and Canada will go directly to the charitable cause.

The bold Twirl model was originally introduced in 2006 and quickly gained a following for its versatile and innovative design. The Twirl's case turns on itself, swiftly changing the timepiece into a chic cocktail-ready bangle. The limited edition version, designed by Gucci’s Creative Director Frida Giannini, is offered in sleek black PVD with the iconic GG motif pierced in a bangle. The rotating rounded case is adorned with black diamonds and to celebrate the partnership, the Twirl will feature a "Gucci for FAWN" engraving.

The Limited Edition Gucci FFAWN Twirl ($1,895) is available nationwide at Gucci and select department stores.

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