If there's one thing we love more than gratuitous use of the eggplant emoji, it's hot IRL men in underwear. And this year, just in time for celebrating an extra-special Pride, dudes will get the chance to show off their stuff with Diesel's innovative Hero Fit, a contour-defining underwear, that lifts, hugs and defines in all the right places. Wooooof. 

Bonus: with soft, stretchy cotton, these breathable briefs will most definitely not get into a bunch. 

Photos courtesy of Diesel
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