Drunk Elephant has long remained mainstay among skincare aficionados and is now expanding its cult brand of clean beauty expertise to haircare, founder Tiffany Masterson confirms. The new line that is set to debut this spring has reportedly been years in the making and was developed in collaboration with celebrity hairstylist Chris McMillan (who's most notably worked with the likes of Jennifer Aniston, Reese Witherspoon, Jennifer Lopez and more).
"I'm terrible with secrets. But today is the day I can actually share how excited I am about this over 2 year project I've been working on," McMillan writes on Instagram. "I am so proud and in love with this product and I know you will be too. HEALTHY SCALP HEALTHY HAIR. It's as simple as that. Makes sense to collaborate with a skincare line to seamlessly head (no pun intended) to hair."
Although most fans — including us — are excited about the news, haircare seems like a peculiar pivot in a time when skincare is at its peak.
"Chris said, 'Let's do a product range that allows your hair to be what it is and removes all the stuff we don't want on our strands or scalp,'" Masterson told InStyle in a recent interview. "He knows hair and I know skin, and scalp is skin, so it just made sense for us to come together and develop a line that addresses both."
The initial launch will include four primary products: Hair Wild Marula Tangle Spray ($25 USD), Cocomino Marula Cream Conditioner ($25), Cocomino Glossing Shampoo ($25) and T.L.C. Happi Scalp Scrub ($36), and will be available for purchase beginning March 1 across Sephora, Cult Beauty, Space NK and Chirs McMillan Salons.
Photo via Instagram