Shot by Canadian photographer Caitlin Cronenberg (daughter of David Cronenberg), the dark photo encapsulates the brooding, ultimate semi-fuckboi essence of Drizzy--sitting atop his CN Tower throne, overlooking his Toronto dominion, and the world, but still not satisfied; almost like Drake is teasing "I'LL DO IT!" via text, to some nameless entity of desire.
Imagine Rihanna receiving this photo and rolling her eyes.
Regardless, it's a beautiful, poignant shot.
While the Internet, not surprisingly, went crazy for it, as with most things Drake is behind, the meme-able power behind it was undeniable.