Miu Miu announced their newest campaign star, and it's none other than model Kaia Gerber, Cindy Crawford's 14-year-old daughter.

In the striking, five-minute Miu Miu house visual for Scenique eyewear, Gerber is seen in big, tinted sunglasses, getting out of bed to hang out at a pool, her frilly pink pool sliders completing the look.

Miu Miu's latest campaign face isn't out of the ordinary for a brand that's known for showcasing up-and-coming talent as much as established mainstays. Elle Fanning, Hailee Steinfeld and Lupita Nyongo all had campaigns for the house when their careers were fairly ripe.

Gerber's been popping up a lot lately, modeling for Alexander Wang and Chrome Hearts, among others.

Watch the video below.

[h/t HollywoodLife]

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Photography by Silvia Draz / Styling by Craig Hemming and Caitlin Forbes