Can we just talk about how bananas this new Marc Jacobs SS16 campaign is? Like the levels of pure, transcendental pop culture bliss this deluge of Instagrams evoke? As if we weren't already in tears re: the recent addition of video-genius Juliette Lewis and our personal hero Beth Ditto (alongside her wife, Kristin, no less)?
Shot by the legendary David Sims, the new crop of campaign muses also features the likes of actress Christina Ricci, RuPaul's Drag Race finalist Milk aka Dan Donigan, model Bella Hadid, Matrix director Lana Wachowski and singer Sky Ferreira -- making it one of the most exciting and diverse fashion campaigns to surface this season.
"The spectrum of individuals photographed in our Spring/Summer 2016 ad campaign represent a celebration of my America," Jacobs said on Instagram, continuing on by saying these are the people who "embody and celebrate the spirit and beauty of equality" to him.
Peep a few of our favorite snaps (complete with qt Marc anecdotes) below.