One of the most important stops on the relatively short menswear schedule in London, Charles Jeffrey Loverboy continues to dazzle show-goers with his theatrics, performance art and lavish clothes. The young designer has come a long way since he first came on the scene a few years ago, landing tons of awards as well as a NEWGEN sponsorship from the British Fashion Council.
This Fall 2020 menswear show encapsulated everything we expect from Jeffrey, but it managed to strike a more sophisticated and practical note thanks to some smart tailoring and colorful knitwear that are decidedly more commercial.
Other standout moments include British makeup artist Hatti Rees storming the runway like a "drunk granny" and Maisie Williams arriving with her beau in matching Loverboy sweaters. (It seems that avant-garde designers are very much their schtick. Remember their front row makeup looks at Thom Browne last season?)
At the finale, models interlocked their hands and they traversed the square runway around a hollowed trunk centerpiece with dangling CDs and a disco boll perched atop — a symbol that touches on the collection's emphasis on nature, sustainable sourcing and eco-friendly materials. Here's everything you need to know about the coed Fall 2020 collection.
Some of the more commercial pieces in the collection, these colorful, sporty knits and jackets with Loverboy logos are sure to make retail buyers happy.
Carrying on from the 19th century pannier trends from last season's women's shows, hoop skirts layered under elaborate petticoats brought the drama.
Jeffrey's signature tartan checks, an ode to his Scottish upbringing, were locally manufactured in the country's factories and are seen on everything from men's army coats to women's capes.
The technique in a teal tailored look that opened the show, complete with asymmetrical folds and hardware, trickled into other looks like a red overcoat with sharp shoulders and sleeves.
The painterly brushstroke effect conjured a sinuous and dreamy mood in a crisp color palette and abstract effects.