Luxury brands often dip their gilded toes into the market of everyday object - usually with a high fashion twist and a price tag to match. There was Tiffany's $1,500 tennis ball can, Louis Vuitton's $8,250 skateboard, Hermès' $350 bookmark, and now, Chanel's $1,325 boomerang. The item has been around for awhile as part of Chanel's sporting collection (which includes $3,350 beach rackets and a $1,550 tennis racket), but resurfaced online when makeup artist Jeffree Star tweeted about it:
Immediately, people were pissed and sounding off online - about the price tag, yes, but also about Chanel's cultural appropriation of Indigenous Australians, who are one of the poorest demographics in Australia.
That @CHANEL boomerang better be able to return even after knocking me a kangaroo and Chanel CEO for lunch. $2k? TG.
— The Kaylah Truth (@kaylahtruth) May 15, 2017