Last night H&M revealed via Instagram that a gold-medal-winning face for its latest campaign. Caitlyn Jenner will be joining up with them to rep H&M Sport.


Jenner shared the same photo on her own Instagram, captioning it "can't wait to show you more of this inspiring and amazing campaign."

"It is important to show diversity and a range of personalities in everything we do. We have picked Caitlyn Jenner, one of the world's most celebrated athletes because we want to illustrate that everything is possible — in sports and in life," a representative for the brand told WWD. H&M has been all about inclusivity recently, featuring trans models Andreja Pejić and Hari Nef during their Fall Winter 2016 show at Paris fashion week.

[h/t WWD]

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