Burberry is merely days away from the launch of their new Monogram Collection, the first collection designed by Tisci for the house, and has now unveiled superstar model Gigi Hadid as the sole face of their new campaign. Shot by Nick Knight, it is Hadid's first campaign for the brand following her appearance in their Fall 2019 runway show and it sees her inhabiting all four characters that comprise the Burberry family: the girl, the boy, the lady, and the gentleman. The collection features a range of versatile looks that span from the casual to the formal, day to evening, the youthful and the refined, all wallpapered with the brand's new letters.
"I have always loved and respected Riccardo's work, and I feel so honored and grateful that he trusted me with this project," Hadid said about working with Tisci in a release. "The timing just felt perfect. It gave us our first opportunity to really get to know each other. The second I heard the creatives for this shoot, I understood how I wanted to bring that to life and show different sides of myself through each character."
The Monogram Collection goes on sale May 22 and will be available to shop online and in select Burberry locations worldwide.