America's latest strategy seems to be making everything shitty "great" again—including beer. Along with Donald Trump's campaign, Anheuser Busch InBev's Budweiser wants an all-American look with new name: "America." Please, cue your eyerolls now.
What's most fascinating about Anheuser Busch InBev is that it's majority owned by a Belgian-Brazilian company, yet the company is going for an extreme marketing focus of patriotism, much like Trump's view of America. Isn't it ironic?
While the new name hasn't been set in stone yet, Budweiser's parent company has reportedly requested patriotic labeling from the Alcohol and Tobacco Tax and Trade Bureau. along with phrases like "E Pluribus Unum," "from the redwood forest to the Gulf stream waters this land was made for you and me," and "indivisible since 1776." It's pretty obvious that Budweiser hopes America's patriotism will flow through their gross beer.
As the summer of new patirotism continues, let us place bets on what products will become more "American" next.