Attention die-hard stans: a large-scale Britney Spears pop-up experience and store is coming to LA early next year.
Billed as a "one-of-a-kind immersive retail experience" paying homage to some of Britney's greatest hits, "The Zone" will make its debut on the corner of Fairfax and West 3rd St right by the iconic The Grove shopping mall.
According to Billboard, the experience will span 10 different rooms and is comprised of 30,000 square feet of interactive exhibits inspired by a few of the star's most iconic videos. Featuring everything from a "Toxic" airplane to a Martian excursion for "Oops...I Did It Again" to a circus "complete with a tightrope photo walk, live ringmaster, tarot card reader, and the actual jacket and bike from the "Circus" tour," "The Zone" promises to not be your average merch pop-up.
That said, if merch is your thing, "The Zone" also has you covered with an entire retail outfit selling five different collections including "Britney Army," "Work Bitch," "The Zone Collection," "Britney Bitch," and the "Pride Collection." Talk about a little something for everyone.
Set to open in late January 2020, tickets go on sale this Friday, November 1 at 11 a.m. PST via www.britneythezone.com. Be there or be square.