The portraits capture different sides of the model's personality, as Creative Director and Founder Han Chong explains. "This collection is a love letter to the Self-Portrait woman — one who is ready to face the world, be truly herself and have fun again," he says.
Self-Portrait's collection comes out January 2022 and features cut-out, halter and off-the-shoulder dresses alongside tailored blazers, cropped jackets and oversized cardigans. Pastel hues and rich colors — fuchsia, spearmint, caramel — are also featured throughout.
"I wanted to celebrate this spirit with my new collection and wanted to present the different facets of the Self-Portrait woman with a series of images of Bella Hadid transforming into varying sides of her character," the designer continues.
Shot by Harley Weir, the portraits showcase the multifaceted Self-Portrait woman — with the words "self-searching," "self-indulgent," "self-expressive," "self-aware," "self-sufficient" and "self-determined" overlaid onto individual shots.