High-end shopaholics rejoice: Balmain has officially opened its first US flagship in Manhattan's SoHo, located at 100 Wooster Street.
The brand's creative director, Olivier Rousteing, is known for his super sexy, super expensive, super recognizable ensembles, worn regularly by A-Listers, from the Kardashian-Jenner clan, to Jane Fonda and Justin Bieber.
The boutique will house women's, men's, accessories and--starting this summer--a Balmain kids' collection.
The space is designed by Studio KO, and the inspiration was Villa Balmain, conjuring up the sensation of a Mediterranean palazzo.
Rousteing spoke on his attraction to the SoHo neighborhood:
"It had to be SoHo. Anyone who knows me knows that I find America incredibly inspiring. I admire its uniquely open spirit, mix of peoples and impressive culture—and New York is all that, multiplied by a thousand! I fell in love with the city the first time I visited, and ever since, I try to see as much as possible each time I'm there—but what most intrigues me is that amazing mix of energy, creativity and beauty that you find in downtown Manhattan."
There will be an inaugural celebration on May 2nd, where the store will be turned into a Met Ball after-party.