For your "O REALLY?" moment of the day, Balmain's new FW'16 campaign, starring Kanye West, that was teased by Olivier Rousteing earlier this week, is actually a Yeezy music video for his Life of Pablo track "Wolves" (featuring Vic Mensa, Sia, and Frank Ocean).

The brooding video, directed by Steven Klein, features a black and white fashion show with a host of famous models, including Joan Smalls, Jourdan Dunn, Jon Kortajarena, Cindy Crawford (and a cameo by Kylie Jenner).

Kanye weeps A LOT.

It also features NONE OTHER than Kimberly Noel Kardashian West.


It ends with footage from the Met Gala, where they had previewed their "Wolves" outfits, unbeknownst to us.

Watch below.

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