The New Balmain Campaign Is A Surprise Kanye West Video For "Wolves," Starring Kim Kardashian, Kylie Jenner and More

For your "O REALLY?" moment of the day, Balmain's new FW'16 campaign, starring Kanye West, that was teased by Olivier Rousteing earlier this week, is actually a Yeezy music video for his Life of Pablo track "Wolves" (featuring Vic Mensa, Sia, and Frank Ocean).

The brooding video, directed by Steven Klein, features a black and white fashion show with a host of famous models, including Joan Smalls, Jourdan Dunn, Jon Kortajarena, Cindy Crawford (and a cameo by Kylie Jenner).

Kanye weeps A LOT.

It also features NONE OTHER than Kimberly Noel Kardashian West.


It ends with footage from the Met Gala, where they had previewed their "Wolves" outfits, unbeknownst to us.

Watch below.

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