Amazon is the ultimate one-stop-shop for absolutely everything, but it's rarely regarded as a source of cool, new fashion. Keely Murphy, a 25-year-old LA-based stylist, has embarked on a mission to change that through her Instagram @fashionsecrets93, which spotlights Amazon's hidden gems. In celebration of Valentine's Day, Murphy has curated 50 essential Amazon fashion secrets, all of which you can buy here.

Photos via Amazon

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