Alternative Apparel Keeps It Casual at L.A. Fashion Week

J. Everette Perry

Last night, Alternative Apparel showed its Spring 2012 runway show at Vibiana, a remodeled church in the middle of downtown L.A. The new collection, deemed an "Oasis of Color," drew inspiration from the vast, dusty landscapes of Palm Springs and the vibrant colors of the California desert. Besides bright colors and sun-bleached earth tones the line showcased bold patterns, maxi dresses, lots of skin and a must-have baja-style poncho. Australian songbird Ry Cuming set the tone, starting the show with an intense cover of the Beatles "I Want You."   After the show, I asked founder Greg Alterman where he would go next to find inspiration.  "I was just talking about this at dinner, I don't know if I should share it with you...  but it's the crystal waters of the Caribbean we have out eyes set on, with a little pit stop in Amsterdam." 

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