Agnetha & Benny & Björn & Anni-Frid are teaming up with the creator of American Idol, Simon Fuller, to create an immersive virtual reality ABBA experience. And now I get the "point" of VR.
ABBA, the Swedish Beatles, whose inter-personal and romantic lives are matched only by Fleetwood Mac in their complexity, have not played publicly together for over 30 years. Although the details of this VR experience are not readily available, Fuller told Variety that his company has been focused on the emerging technology, with particular emphasis on the creation of "hyper-realistic digital humans." In a prepared statement about the project, Benny Andersson added:
"We're inspired by the limitless possibilities of what the future holds and are loving being a part of creating something new and dramatic here. A time machine that captures the essence of who we were. And are."