Cult 90s brand X-girl is teaming up with MadeMe to launch a Fall/Winter 2016 collection. X-Girl was originally founded in 1993 by Sonic Youth's bassist, Kim Gordon, and by stylist Daisy von Furth as an alternative to the men's line X-Large (you can read our oral history of the brand here).
True to its roots, the MadeMe x X-girl line is made by girls, for girls. Founder Erin Magee says, "MadeMe reflects a lot of the same values as X-girl did 20 years ago. Tomboy aesthetics and Riot Grrl ideals are at the heart of both brands."
Alana Derksen, who modeled for the line, says that Magee purposely choses women who inspire her to represent the clothing.
I really like working with Erin because she picks out girls for her brand that really embody what her line is. [At the shoot], she put all the clothes on the rack and said, 'Now you just pick out what you would wear and put an outfit together.' She gave us our own freedom to pick out the outfit, which is really cool because often you're hired [just] o model, but I think Erin really looks for girls who inspire her. This is like my everyday look- kinda girly color tones but still baggy fitting. It's really just how I dress.
And, despite its distinctly 90's feel, Derksen feels the clothing will also resonate with a contemporary Instagram-oriented fashion scene. In fact, though they had never met before the shoot, she knew of Ceilidh Joy, another model for the line, from Instagram. Derksen says,
The line will absolutely [do well on Instagram]. I think it's right up everyone's alley right now. I grew up worshipping old X-girl ads and listening to Sonic Youth, so I think a lot of likeminded girls who are into similar stuff will be excited to have the opportunity to get clothing from X-Girl. It's so happening right now.
Shot by Natalia Mantini, the collection features puffy coats, overall dresses, and oversized turtlenecks styled on unapologetically badass models, and is totally the outfit of the coolest older sister you know- the one who decorates her arms with diy stick-and-poke tattoos, who dominates the mosh pit, and, of course, who brings girls to the front with her.
Peep the new campaign premiering exclusively on PAPER. You can shop the collection here.