Woman's Day is the Tumblr project of Chicago-based artist Cole Chickering, who investigates the surreal twilight world of female-targeted imagery, pulled from grocery store circulars, vintage textbooks, medical pamphlets and stock photography. Taken out of their contexts, these disposable, seemingly innocuous images of women with headaches, women throwing leaves, and women smiling at salads take on a hilarious, bizarre, deeply uncanny new tone.

Light a candle, grab a mug of tea and your favorite low calorie yogurt, and indulge your senses this slideshow...


Chickering also produces an art zine entitled Model Behavior, which is a sister project to the Woman's Day Tumblr. In this publication, Chickering creates collages of these images, divided into categories Wellness, Safety, Home and Silence. Sweet dreams!