Recently, I have been looking into the world of pheromones because I saw an advertisement on late night TV a few days ago -- it was an ad for a company called "True Pheromones". The ad was so unbelievably full of lies that I wondered if it was some kind of "spoof" just to see who would call and even try to order the products.

Anyway, naturally the first step was to hit Google and start searching up research on pheromone colognes and perfumes. I came across a few websites which looked like they were from the 90's, so I gave up on looking for specific products, and decided to check out some actual research websites.

What I discovered was quite surprising - the were studies, but many of them seemed to be "sponsored" in some way by the creators of the products, or were clearly made up just to give credibility to a specific product.

To my surprise, there actually was some credible evidence that attested to their viability -- pheromone molecules like androstadienone, androsterone, epiandrosterone, androstenol, androstenone, and several others were chemicals I had heard of before. Only a handful of them had studies done on them to prove that they actually worked. For example, androstadienone is a pheromone that has been studied extensively, and several studies have shown that it increases the attractiveness of men to women once they were exposed.

In a controlled study, women were exposed to the pheromone before and after - and the results spoke for themselves.

Women judged men as approximately 10% more attractive after exposure to the pheromone.

So with this in mind, I decided to look into products which may contain androstadienone, and came across the House Of Pheromones website. After taking a look through, I stumbled upon a few high quality pheromone cologne products . This list of pheromone colognes broke down each of the products fantastically, and provided a glimpse into just how effective pheromones might be.

Now a quick side note: using colognes and perfumes as it pertains to attracting men or women is becoming a high stakes business for a lot of large cosmetics companies. With the growing knowledge of different types of scents, marketing experts are exploiting it to their own benefit.

In my research on the topic, I found that many vendors will often use some of the scientific research that is available to give their own products credibility.

Here's why that doesn't work: just because a specific pheromone has been studied, doesn't mean that it applies to the product being advertised.

There are a LOT of unscrupulous sellers on the internet, and you should be weary of vendors who make unbelievable claims that pheromones make you attractive and no man or woman could resist your advances.

It just doesn't work like that (as far as can tell anyway).

Quite honestly, there is still a lot of research to be done on this technology, but I feel I've only just scratched the surface. There are several websites that have intrigued me so far, House Of Pheromones is just one of a few so be sure to check them out if you're interested.