Fashion

Watch M.I.A.'s Globetrotting Video For Her World Recycle Week Single "Rewear It"

Yesterday, our favorite global pop star M.I.A. dropped the full edit of her "visual content piece" for "Rewear It," a single touting sustainability and an eco-friendly ethos -- and, of course, looks damn good doing it.

Shot and written for H&M;'s World Recycle Week campaign, which encourages shoppers to recycle clothes at outlets in exchange for store credit, it's a globe-spanning video that was made with the help of an assortment of dancers in Iceland, Senegal and America -- though don't assume the big budget automatically necessarily equals ingenuity.

"If all [H&M;] do is go and inspire another high-street brand to get in on caring and being conscious, or if H&M; gets criticized for any of their factory processes, these are all good things," M.I.A. explained to Vogue. "We should discuss them in public and we should have this back and forth. At least they're even stepping into the [environmentally conscious] arena. Any of those things is progressive, and I think you have to give it a chance." Watch the full video below.




[h/t Vogue]

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