1. It's directed by Harmony Korine (who's been working on awesomely weird-looking movie, Spring Breakers, starring Selena Gomez, Vanessa Hudgens and a Kevin Federline-looking James Franco).
2. It features bandmates Dan Auerbach and Patrick Carney in fuzzy baby onesies being carried by massive-looking people in scary Black Keys masks.
3. There's a weird cameo by the ATL Twins who appear to be eating gold (and, incidentally, also appear in the forthcoming Spreak Breakers).
But, really, don't let us try to over-analyze it for you...check it out for yourself.