Watch Allie X's New Video, "Bitch"

by Lainey Sidell

There's a new video out from buzzy new artist Allie X, "Bitch," in which the singer's sound and style remind us a bit of a goth-ier version of Lana Del Rey mixed with a hint of Lesley Gore sass. The clip also serves as the launching point for "#Xhibit1," an experiment in fan-produced content. Fans are encouraged to create videos, images or GIFs inspired by the video, which will then be reposted by Allie X herself. In the meantime, check out the singer's low-fi, slightly eerie clip of her grocery shopping, above.

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