Photographer, writer and designer Jay Carroll shoots a slew of West Coast creatives in fashion inspired by California's pioneering spirit.

Tess wears a Dsquared2 jacket, RTH handkerchief and Stetson hat

Devin wears APC jeans, Filson gloves and lot, Stock and Barrel hat and belt

Maddie wears a RTH jacket and necklace and lot, Stock and Barrel scarves

Chelsea wears a Guess top and denim & Supply Ralph Lauren shorts

Alison wears a Stetson hat and A What Goes Around Comes Around poncho

Danica E. wears Denim & supply Ralph Lauren shirt and RTH wrap and hat

Danica S. wears Levi's shirt and jeans, Lee Jacket from Lot, Stock and Barrel and necklace from Palace Costume

Calvin wears Ralph Lauren jeans, Tom Ford shirt, KTZ rings, RTH necklaces and bandanna and Stetson hat

Imply wears a Levi's jacket, Levi's 606 jeans, Brooks Brothers shirt and RTH hat and necklace

Calvin wears Ralph Lauren jeans, and RTH necklaces;
Nana wears an Alberta Ferretti dress, Converse All Star shoes and RTH bracelet


Maro wears a Levi's shirt, jacket and jeans, Daniel sunglasses, AK necktie and RTH wrap

Ishi wears a RRL Ralph Lauren shirt, Ralph Lauren Black Label shirt, Ron Herman jeans,
RTH necklace and Larry Smith cuffs;
Cathy wears an RTH dress and KTZ hat, earrings and necklace

Matilde wears a Guess top, Alberta Ferretti vest, Alexa Chung for AG jeans, Saint Laurent belt,
What Goes Around Comes Around pin and RTH hat and jewelry