Swarovski Elements Brings the Sparkle to ... Menswear

Luigi Tadini

As a general rule, crystals and menswear do not mix well together. Even though I'm a customization enthusiast, I've always kept the BeDazzler out of my closet. Others, however,  make a good case for the marriage of sparkles and menswear. (See Mickey Boardman's entire wardrobe.) Now, however, I might be on the verge of re-thinking my anti-sequinism. On January 15th, Swarovski unveils the third installment of their Elements project, marking their exciting foray into menswear. After exploring avant-garde and casual wear niches, the brand is turning its focus to the classic men's look, recruiting some of the most celebrated designers in our industry. Sixteen brands were commissioned to gild some of their staple looks with Swarovski's brilliant crystals. The result? An innovative capsule collection of shimmering hats, brogues, tuxedos and sweaters that will definitely get you noticed.

The star-studded brand list ranges from Italian tailoring deities including Ermenegildo Zegna, Salvatore Ferragamo, Giorgio Armani and Bally to upcoming talents like Umit Benan and Max Kibardin. Each designer took the challenge of uniquely integrating these faceted embellishments into their work. Among the collection's highlights: an incredible Dior Homme double-breasted grey suit and a studded Marni brogue. A Bally tote and a "black-tie" crystalized bike by brand Abici top off the limited collection. Next week, Swarovski will transform Palazzo Clerici in Milan into a men's club for the unveiling of the sparkling duds complete with tableaux vivants, vintage cars and plays of lights. Perhaps a little shimmer isn't bad after all.


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