Storefront: Gucci Goes Pop-up

Luigi Tadini

This fall, Italian luxury house Gucci unveils its globe-trotting pop-up sneaker store, Gucci Icon-Temporary, that will be making its way through four different cities. The collaboration between creative director Frida Giannini and producer/DJ/former PAPER cover-boy Mark Ronson consists of 18 limited edition styles for both gents and ladies, selling from $500 to $1,400. Customers will be able to emboss their initials onto customized leather tags for a little extra personality, and at each leg of the global tour a new limited edition Gucci Ronson model will be revealed. Things kick off on October 23 in New York (at a space on Crosby Street), after which the flash store will travel to Miami, London, and Tokyo.

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