Converse celebrated both their new Spring '10 Jack Purcell smiley-face campaign (shot by The Selby) and the 75th anniversary of the iconic Jack Purcell collection at new haute hot hot spot Cafe Gitane, in the Jane Hotel. The cute waitstaff was dressed like badminton players and the glamarazzi showed up in droves, like Harry McNally, model Heather Marks, adorable designer Chris Benz, Zelig-like scene photographer Hanuk, Jim Shi, Elle's Kate Lanphear, and Cator Sparks to name (drop) a few.